Responsive Web Design

What is Responsive Web Design and Why do you need it?

Responsive Web Design is a relatively new term to many and though it is floating around quite a bit, a lot of end users do not have an idea of exactly what Responsive Web Design is and why do they need it. In 2013 Responsive Web Design (RWD) is a very important aspect when  you are considering designing or developing a a website – this is due hugely to the growth of smartphones and other mobile devices around the world in last few years. More and more people are using smaller-screen devices (than traditional desktop computers) to access web pages all the time at office or on the go and as a business owner you cannot afford to ignore this trend. The number of people using mobile devices to do all kinds of works on internet will continue to keep growing without exception. That is where the Responsive Web Design (RWD) comes in. If your website does not implement Responsive Web Design technique then you are potentially losing a lot of businesses as chances are that your website looks awful in mobile devices with smaller screen resolutions. The following InfoGraphic on Responsive Web Design sums up the importance of Responsive Web Design, what it is and goes briefly over how it is done in simple terms.

What Challenges/Problems Does Responsive Web Design Solve?

  • Upgrade the mobile and tablet viewing experience of your website visitors – no vertical or horizontal scrolling.
  • No separate websites to be designed and maintained for mobile users.
  • Fluid grids work as an extension of liquid layouts – albeit in a more robust manner fitting elements into huge and small screens effortlessly.
  • Style Separated from Content – Since responsive web design works through CSS media queries, you get the advantage of content management abilities of your CMS of choice. We provide Drupal and WordPress based content-managed responsive sites.


Why Our Responsive Web Design Company?

Not only can we incorporate responsive in your new website design scheme of things, but if you already have a website, we can modify it and make it responsive. Our team has all the tools and technology to make your website more accessible: media queries, flexible grid based layouts that use re-sizing, and flexible images & media.

Is Responsive Design Expensive?

How expensive is Responsive Web Design?
Is an investment in responsive worth it for your business?

These are the questions that frustrate most of the business owners who want to get a responsive website designed for their business. The answer lies in the type of business you run and the audience who visit your website. Simply put, responsive web design is not for everyone. However, for most of the businesses who have younger audiences that browser their site from smartphones, iPads and Android devices, it makes much more sense to go for a responsive web design.

Find out your site usage patterns in Browser and OS report of your site’s Google Analytics account. If a considerable size of audience is flowing through the iPhone/iPad channel, it is time for you to go responsive.

For websites that already have a mobile version, it makes sense to go responsive too as the need of managing two separate sites will no longer be there.

Responsive Design Gallery

responsive image

Is Responsive Web Design the future?

Definitely Yes. Technologies such as Flash have become obsolete and the web is moving towards standard-driven web development approach that utilizes HTML5 and CSS 3 for developing and designing websites. Those who embrace responsive web design tell the world that they have a vision for the future.

Responsive vs. Adaptive Web design

While Responsive Website Design works on fluid grids, media queries, and the @media rule, Adaptive web design (AED) utilizes many of the components of progressive enhancement (PE) as a way to define the set of design methods that focus on the user and not the browser. This means that while both the technologies offer an optimized mobile viewing experience, RWD relies on flexible and fluid grids, and AWD relies on predefined screen sizes. RWD wins hands down over AWD as it does not limit the design per the screen size.